I love blogging as much as the next creative. It can be a way to introduce new people to what you do, who you are and what you’re passionate about. It’s also a great way for you to share any incredible knowledge you may have.
With that being said, it’s definitely something you shouldn’t just jump into straight away without understanding the ins and outs. I mean, if you want to do it, don’t procrastinate for ages! Just put yourself out there and do it. But there are some things you should bare in mind…
Do write amazing content
If you’re new to the blogging world you may hear the phrase “content is king” thrown around. This is because it’s 100% true! Without good content, why would people continue to come back and visit your site?
The best type of content that will always perform well is both helpful and actionable. People will always look to become better versions of themselves or to seek out solutions to problems online – if you can write content that is actionable, it gives your readers something when they leave your site.
Above all, make sure the content is your own. I don’t necessarily mean copying other bloggers content (which is obviously bad!). I’m talking about understanding the type of content you want to write and how to convey your own voice, personality and brand.
One of the myths that circles the blogging world is that readers don’t like long content. In my opinion this is bullsh*t. Longer content is more likely going to answer someones question or solve their problem. Plus, if you want to make money as a blogger, the companies that will be paying you love their long articles!
Do post frequently and consistently
Although, don’t get hung up about posting every single day! We all have other lives to lead, unless you’re lucky enough to get paid to be a full time blogger of course.
It’s totally up to you when and how much you post. But, whatever you decide on, try to stick to it where possible. If you can only post once a week, then do that. Only once a month? That’s fine, but make sure you’re consistent.
The reason you may hear blogging experts say you should post every day is because the more content you have, the wider the audience you will attract. It’s all well and good, if you can write incredible content, every…..single…..day!
If you want your audience to keep coming back, come up with a publishing schedule and stick to it. Don’t binge write for a couple of months then disappear off the face of the earth for 4 months and expect your readers not to have forgotten about you.
Do build relationships with other bloggers
The support of your fellow bloggers is key! After all, it’s such a heavily saturated market now that the occasional shout out from these guys will be everything.
When you build relationships with other bloggers, you’re giving yourself a chance of getting in front of their audience too. This is especially key if they’ve already banked themselves a large following. Now, I’m not saying only become friendly with big bloggers just for the rewards, that’s not the point here. Don’t sponge off other peoples success!
No, no, no, a million times no. Trust me, you will get found out. It’s no secret that many bloggers don’t take post inspiration and title ideas from other bloggers, after all, there is no such thing as an original idea. But, stealing a whole or multiple articles is an absolute no no.
Ultimately your blog is your own and you should respect the work of your fellow bloggers. It’s hard enough trying to build up your own blog, so we should really be trying to help each other out, not stealing from each other.
Don’t be stingy with your knowledge
At the end of the day, we all start somewhere. If you’re writing and producing a blog to make money, you may feel hesitant to share what you know willy nilly. I mean, it could be in an online course or e-book making you money right?
It’s tough to strike a balance, but personally, I think it’s important to share what knowledge you have on your blog. You can always keep the ultimate advice and premium stuff for a paid download.
Recently I saw a fellow Instagrammer share a stop motion graphic that I absolutely loved! I was desperate to give it a try but had no idea where to even start. After deciding to DM her and ask for some advice, I was over the moon when she replied, in depth, around how I could make one myself.
She didn’t have to share this technique, but she felt it important to give other people the chance to create awesome content. Now that’s what I’m talking about. You can find her insta here.
There’s no manual for this stuff
I wish there was. It would’ve made my life so much easier when I started blogging a couple of years ago. Ultimately, running a blog, writing content and building up an audience takes time.
If you’re interested to know more about how I grew my blog to where it is now, let me know in the comments below! I may be bringing out an e-book soon 😉